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Newell Motorhome As The Icon In Eng...

The world’s first $1m motorhome and sometime redoubt of two Formula One world champions is open for bookings for those who find even glamping a li...

1475flooring

The Newell 2020P: Making the Best E...

Luxury Coach Lifestyle at its Best! Newell’s 2020P motorcoach is the newest, most elegant expression of motorcoach design, engineering, and techn...

Newell Has Never Made The Same Luxury Coach Twice

Newell Has Never Made The Same Luxu...

Article by Chris Olvera In 43 years of building and selling motor coaches, Newell Coach has never made the same vehicle twi...

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Newell Keeps in Step With Luxury Co...

Newell Coach Corp. Stays Ahead of Luxury RV Market by Bob Ashley Newell customized luxury motorcoach Karl Blade, president of Newell ...

Newell Motorhome As The Icon In England

The world’s first $1m motorhome and sometime redoubt of two Formula One world champions is open for bookings for those who find even glamping a little too rough and ready.

On one of the many wet days of this past English summer, I suggested to my two small children that we waste an afternoon in front of the television. On the basis that I usually force them outside to “do something more constructive”, the offer came as a bolt from the blue and was greeted with unbounded enthusiasm – so much so that they didn’t bother to ask what it was we were going to watch.

And so it was that Cliff Richard had barely got through the first four bars of “Summer Holiday” and Una Stubbs hadn’t even made an appearance before the signs of ennui were setting in. But once the true brilliance of that all-time classic about the exploits of an exuberant group of youngsters heading to the south of France in a Routemaster bus revealed itself, the requests to replicate such an adventure came in thick and fast.

Oddly enough, I have a friend who owns a Routemaster and who might have even lent it to us – but the thought of bedding down on the top deck and trying to cook meals for four on a Primus stove didn’t really appeal. I had also vowed to give up travelling in conventional camper vans 25 years ago when a dilapidated VW Microbus, in which I’d embarked on a round-Britain tour, ground to a halt in the baboon enclosure at Longleat Safari Park.

 

Now, however, shipping tycoon and entrepreneur Andrew Morris has come up with an offer that even the most vehement anti-camper might find hard to resist – the chance to enjoy what he’s calling “seven-star luxury” in a magnificently appointed motorhome, complete with driver, butler, high-end chef and concierge service.

And it’s not just any old motorhome. This is a giant of a machine built by US firm Newell, renowned for making the world’s best “recreational vehicles”. In other words, if Rolls-Royce built campers, this is what they’d be like.

An added attraction of Morris’s Newell, however, is its exceptional provenance: it was originally commissioned in 1998 by Canada’s famously fiery Formula One world champion Jacques Villeneuve, whose exacting requirements led to it becoming the world’s first $1m RV. In 2003, it entered the ownership of F1 driver Mika Salo before changing hands again, this time becoming the “race base” for none other than Jenson Button, who owned it until last year.

Morris, who regularly attends classic-car events such as the Goodwood Festival of Speed and the Pageant of Power at Cholmondeley Castle to demonstrate his historic F1 Lotus Lamborghini Grand Prix car, initially bought the Newell for purely practical reasons.

“It is famously difficult to get in and out of these events because of the traffic, so the people taking part often prefer to set up camp in the grounds,” he explains.

“The opportunity to buy the Newell arose, and after I’d stayed in it a couple of times it suddenly dawned on me that it had business potential as a luxurious, mobile destination for people who want to enjoy a high-end break without staying in a conventional hotel.”

For a starting fee of £11,500 for two nights, the Icon, as it is now known, can be delivered to any location in central England, fully stocked with luxury linens, a hamper of locally sourced organic produce, fresh-cut flowers and suitably chic toiletries.

The experience can, however, be enhanced with virtually anything that the client’s heart desires, including helicopter transfers, a limousine service, butlers and waitresses, even an on-board Michelin-starred chef.

Morris has also negotiated a deal to site the Icon at a “quiet and remote location” in West Wycombe Estate in the Chiltern Hills, Buckinghamshire, which was used as a setting in Downton Abbey. It can also be delivered to a secluded spot at Goodwood or to a private beach on the south coast. Meanwhile, at additional cost, it can be taken anywhere in Europe, and Morris already has bookings from a group of motor‑racing enthusiasts planning to use it at the Le Mans 24 Hours, as well as a music fan who wants to “glamp it up” at the Glastonbury festival.

Having had a good look around the Icon, I can safely say that it offers all the comforts of home, and then some. Built on a similar chassis as the legendary Greyhound bus, it offers 500 square feet of living space, thanks to its hydraulically extendable side, which is kitted out with a 42in flat-screen TV, Bose surround-sound hi-fi and an American-style fridge (complete with ice maker, of course).

The motorhome’s other attractions include a spacious  power shower in the granite-trimmed bathroom, a dressing room, drying room and walk-in wardrobes. The bed, meanwhile, is fully electrically adjustable and an on-board 20kw generator ensures you need never be caught, so to speak, in the wrong position.

The only slight downside that I can see to spending a weekend in the Icon is the “period” nature of its trim – unless, of course, you revel in the charms of faux tigerskin bedspreads, gold-plated taps, magnolia leather upholstery, beige carpets and ceiling mirrors.

“Might it be due for a refit?” I tentatively suggest.

“I can’t help thinking you might be right,” Morris candidly responds. “But I’m rather worried that if we change the interior we might be accused of wiping out history – this is the only motorhome in the world that has belonged to two Formula One world champions. It has also been stayed in by celebrities such as Tiger Woods and the Minogue sisters.”

But not, one would hope, simultaneously…

Simon de Burton

 

 

Upgrade Your Experience

Whether this will be a truly special occasion or you such want the ultimate in pampering, why not look at upgrading your Icon experience?

As well as the standard luxury that you will experience, we can offer a full range of upgrades to suit the individual and occasion.

With our bespoke packages, an Icon Experience is much more than a bed for the night.

Enhance your Experience

Full Concierge Service
Airport Transfers
Chauffeur Service
Limousine
Helicopter
Food Delivery Service
Exotic Car Hire *
Fully Stocked Bar
Upgrade to a Michelin Chef

Although this list is extensive it is not however exhaustive. We aim to cater for your every wish to make your Icon experience an experience of a lifetime.

Prices on application.

* Icon F1 specialize in exotic car hire for functions, parties and special events, with some of the world’s most exclusive and unique motor vehicles. They are all supplied direct by the company. They are not available anywhere else. In addition we supply full back up with drivers and if required technical crew. We will always listen to your requirements and make sure we provide exactly what you need.

Icon Experiences, 0844-870 0032; www.iconexperiences.com.

 

The Newell 2020P: Making the Best Even Better!

Luxury Coach Lifestyle at its Best!

Newell’s 2020P motorcoach is the newest, most elegant expression of motorcoach design, engineering, and technology. Its combination of fundamental and new features make the best even better and reinforce Newell’s position at the top of its ultra-luxury class of motorcoaches.
The Fundamentals

  • Newell’s purpose-built body and chassis are constructed from the ground up to be a motorcoach – NOT a bus conversion. This provides functionality, space, and customization options no other brand can offer.
  • Computer-controlled ZF active suspension adjusts suspension every 10 milliseconds for exceptional riding comfort, handling, and stability.
  • EasiSteer™ electronic steering automatically adjusts to road conditions and side winds. This reduces steering effort, improves steering precision, and enhances stability.
  • Cummins ISX 600 hp diesel engine offers more horsepower and torque than any bus conversion can provide.


New Features

  • Bold new styling by Porsche Design includes refined chrome headlight and chrome door trim. The dramatic, cathedral-style taillights were inspired by the iconic 1955-1956 Packard.
  • Revised instrument panel and new glass dash improve the visibility of all instrument readouts. Each driver can adjust the display to suit his or her height, steering-wheel setting, and seat position.
  • Bamboo and reconstituted leather flooring materials can now be used with carpet, granite, or marble to create dramatic accents. Indio Show Coach 1475 features a dark bamboo floor with light granite inlays. An upcoming coach will combine bamboo flooring with leather inlays.
  • Apple iPads with special apps let you control most coach systems from anywhere in the coach. This includes interior and exterior lights, shades, and window awnings. It can also include audio/video remote controls.

 

 

 

 

 

Come See the Newell 2020P

This winter and spring, the Newell 2020P will be on display in Florida and California. If you’re in an area where the coach is showing, come by and see it for yourself!

2013 Winter-Spring Display Schedule

Motorcoach Country Club, Indio, CA………………Early Jan. through Apr.

Outdoor Resorts RV Resort, Port St. Lucie, FL………………………Jan. 3-10

Tampa Super Show, Tampa, FL…………………………………………..Jan. 15-20

Riverbend Motorcoach Resort, Fort Myers, FL……………..Jan. 29-Feb. 6

For more information about the California display, or to make an appointment (optional), call: Jim Simms: (541) 912-7611 or Phil Cornelius (541) 953-3113.
For more information about the Florida displays, or to make an appointment (optional), call: Brian Pitts: (918) 791-8477.

Newell Has Never Made The Same Luxury Coach Twice

Article by Chris Olvera

In 43 years of building and selling motor coaches, Newell Coach has never made the same vehicle twice. This Oklahoma-based operation isn’t the kind of retailer where customers drive on to the lot, pick out an RV and drive away. In fact, don’t even use the “RV” word around this company, because that would be an insult. Newell Coach does not build RVs, it carefully constructs million-dollar motor coaches for those who enjoy the finer things in life.

“We cater to the high-end customer,” Vice President of Manufacturing Scott Lawson says. “Our customers tell us what they want and we build it for them.” He says customers visit the plant, sit down and talk with Newell Coach representatives, and discuss what kind of features they want.

Sometimes, customers end up helping the company create new innovations. “We developed and patented a telescopic slide-out room mechanism for added usable space,” Lawson explains. “The customer said the room was too obstructive when it was not extended, so we came up with a solution.” Other innovations include Murphy beds, rear steering axles, basement storage, diesel engines, rear engines and installing extra entry doors.

Once the customer has chosen the desired amenities, colors, a floor plan and features, the company really gets to work. The production line consists of 11 stages and, depending on how busy the company is, each vehicle will spend about 84 hours in each stage.

“We start with the chassis which includes a specially designed, full-air suspension system; independent front suspension; powerful anti-sway bars; and large air accumulator tanks,” Lawson says. Standard equipment for every Newell includes a burglar alarm, flat screen TV, home theater receiver with five speakers, color rearview monitor, California king-sized bed, stacked washer and dryer unit, dishwasher, smoke and carbon monoxide detectors and more.

The Suggestion Box

The production line didn’t always run so smoothly. In fact, before the company started its lean program, there were 13 stages to the process. Newell Coach achieved this and other more efficient programs by getting its employees more involved, and it all started with a suggestion box.

“Many of my peers can’t believe we still have a suggestion box, but it’s really worked for us,” Lawson notes. “At our monthly meetings, we discuss the suggestions and if we implement one, that person gets $100. If we don’t, we discuss why it wasn’t accepted and try to find a way to make it work. Our efficiency and employee relationships have improved.”

When Lawson was introducing the company’s lean program, the workers at each stage of the production line would participate in what he calls a “Lean 101” class. When class was over, the employees would make a presentation to upper management to demonstrate how they could make each respective stage more efficient.

“By empowering our employees, we have reduced our turnover rate,” he says. “The average tenure at Newell Coach is 15 years. That’s pretty good. We take care of our employees and make sure they’re informed.”

It’s those people that Lawson is most proud of. “It makes me so proud to see the growth in individuals,” he says. “They provide more value to us. It all starts the day they’re hired.”

The Newell Story

Newell Coach’s founder, Lou “L.K.” Newell, bought a motor home in the 1960s for his family. When he had some problems with the vehicle, he took it back to the manufacturer and had an unpleasant encounter.

“When [Newell] made some suggestions to the owner of that company, things got a little heated,” Lawson says. “According to legend, the owner said something along the lines of, ‘If you’re so smart, why don’t you run the company?’ Well, L.K. turned around and bought the motor home portion of that company and turned it into what it is today. The other company has since gone out of business.”

Since then, Newell Coach has manufactured 1,321 customized motor coaches and has sold those to clients in Japan, Europe, South America and the United States. Lawson says the company doesn’t have plans to build new manufacturing plants around the country. “Our growth has been slow and steady,” he explains. “We’re more concerned with maintaining our quality than expansion.”

Newell Keeps in Step With Luxury Coach Lifestyle

Newell Coach Corp. Stays Ahead of Luxury RV Market

by Bob Ashley

Newell customized luxury motorcoach

Karl Blade, president of Newell Coach Corp., took a wait-and-see attitude in late August to an uptick in sales of the $1 million-plus motorcoaches his Miami, Okla., company builds.

”We hope it continues,” Blade said. ”But we are not going to increase production until we see some solid evidence that the market is improving. We endured a market that plateaued on us after we got out of the depths of the Great Recession and we are now back on a regular production schedule.”

That means that Newell is on schedule to build 24 luxury motorcoaches this year, six to eight of which will be customized ”production” models for buyers who don’t want to wait the six months it takes to design and build a personally customized Newell motorhome.

”We’ve done a lot of product upgrades, the most recent was new styling front and back,” Blade said. ”There’s a lot more chrome trim.”

Additionally, Newell recently began installing electronic steering and an active suspension system in its coaches, and earlier this year designed a new centralized control system that can be operated with an iPad.

Newell, a legendary brand in the luxury motorcoach segment, was founded in 1967 by L.K. Newell, who purchased California-based Streamline Trailer Co. and moved it to Oklahoma.

Blade, who bought the company in 1979, said Newell has adapted as the luxury coach market changed over the last decade. ”The use pattern has gravitated toward destination luxury resorts and less toward clubs and rallies that are sponsored by the manufacturers,” Blade said.

Newell has sales locations at the Motorcoach Country Club and Desert Shores Motorcoach Resort, both in Indio, Calif., where Blade spends the winter promoting Newell products.

Newell also has a sales representative in Florida who travels the state displaying Newell Coaches at high-end resorts. ”Florida has a greater geographic dispersion of high-end resorts, while California resorts are centered in Indio,” Newell said.

Newell earlier this year signed an agreement with Tom Johnson Camping Center, Marion, N.C., to act as a Newell agent and provide service for Newell motorcoaches. ”They work with the prospect, but it is a Newell Coach sale directly from the factory,” Blade said.

Newell Coach’s New VIP 4500 Motor Coach: More Than a Limousine

Newell Coach’s new VIP 4500 motor coach is designed to be used like a limousine, but offers more space, luxury and comfort than a limo can provide. It also offers Newell’s legendary engineering, design and performance in a vehicle that is designed primarily for group travel.

Newell Coach's new VIP 4500 motor coach offers more space, luxury and comfort than a limousine can provide.

Newell’s VIP 4500: A more luxurious alternative to a limousine.

Quote startThe VIP is the perfect…solution when you’re transporting executives to a meeting, friends to ‘the big game,’ or extended family to a holiday celebration an hour away.Quote end

Miami, OK (PRWEB) June 12, 2012

Newell Coach, the world’s leading manufacturer of super-luxurious motor homes, announced the release of its new VIP 4500 motor coach. The VIP 4500 is designed to be used like a corporate or private limousine, but offers more space, luxury and creature comforts than a limo can provide. This is in part because the interior is inspired by the spaciousness, flexibility, and sleekness of a large, private jet.

Available in lengths from 38 to 45 feet, the VIP 4500 offers the high-quality engineering, design and performance Newell is known for. Although the VIP is designed for group travel rather than recreation, its options include comfortable overnight accommodations for two, a galley, and full bath with shower.

Newell VIP 4500 features:

**Comfortably seats 12. (Optional packages for more passengers are available.)

***600-hp Cummins ISX engine, ZF active suspension, and EasiSteer electronic steering for optimal power, performance, ride and handling.

**State-of-the-art exterior styling by Porsche Design.

**Length can range from 38 feet to 45 feet.

**Options include half or full bath, galley, sofa sleeper, and audio-video entertainment systems.

“We’re excited to be offering this more luxurious alternative to limousine travel,” said Newell Coach president, Karl Blade. “The VIP is the perfect solution when you’re transporting executives to a meeting, friends to ‘the big game,’ or extended family to a holiday celebration an hour away. It offers guests a comfortable environment that promotes enjoyment and camaraderie.”

ABOUT NEWELL COACH
Newell Coach Corporation is the leading designer and manufacturer of custom luxury motor coaches. Newell coaches feature state-of-the-art design and top-quality materials, custom furnishings and appliances, and full-time customer service and support. Based in Miami, Oklahoma, Newell has been manufacturing custom coaches since 1967. For more information, visit http://www.NewellCoach.com, email: sales(at)newellcoach(dot)com, or call toll-free:1-888-363-9355.

 

Some Company’s Go the Extra Mile When it Comes to RV Service

In Fact Newell Coach will go 3,000 Miles Offering Elite Field Service

by Darren Weiss

Responsive customer service and a fast-moving field service team are important for any business. But, lets be honest, not all products are created equal: When a microwave shorts out, most people don’t really expect the manufacturer to move mountains in an effort to get their machine back up and running ASAP.

But what about a multi-million dollar private jet, or a yacht? It’s safe to say expectations are a little higher there.

“At $1.5 million a coach, our buyers rightfully expect us to do whatever it takes to keep them on the road and happy,” says John Clark, vice president of customer service for Newell Coach, which makes luxury motor homes.

For businesses that trade in super-expensive, luxury items, having personalized customer service and a field operations staff ready to cross the country at the drop of a hat is practically a must. A repairman at the ready is part of what customers expect when they drop that kind of cash.

Clark says his company has flown techs out for some pretty out of the ordinary service requests — it once sent techs to Saudi Arabia to work on a high-end RV for a Saudi prince’s wives. Recently, it sent techs to Italy last-minute to help a racing crew traveling from one event to the next when their RV had trouble. Hard to imagine that level of support from your dishwasher manufacturer.

The New Newell Luxury Motorhome Features Innovative Redesign by Porsche

Newell Coach announced that it has just completed production of its first new-model motorhome featuring a stylish redesign by Porsche Design. The new model is now available.

The newly redesigned Newell.

Quote startThe new design is very impressive. Customers are giving us excellent feedback on its sleek, original styling.Quote end

Miami, OK (PRWEB) June 04, 2012

Newell Coach Corporation, a leading manufacturer of custom luxury motorhomes, announced that it has just completed production of its first coach featuring an updated and innovative redesign by legendary Porsche Design (Porsche Design GmbH, a subsidiary of Porsche AG). The new-model coach is now available.

The new model features high-intensity-discharge (HID) xenon projector headlights that are supplemented by “string-of-pearl” LED daytime running lights. It also includes a handsome rear-taillight redesign inspired by the “cathedral” taillights of the 1955 and 1956 Packard. Genuine hard-chrome finishes add a jewel-like quality to the new design elements.

This is Newell’s second successful collaboration with Porsche Design. The first resulted in Newell’s ground-breaking 2006 model. The success of this most recent collaboration echoes that of the first.

“The new design is very impressive,” said Newell Coach president and CEO, Karl Blade. “Customers are giving us excellent feedback on its sleek, original styling. We’re also very pleased with how the project was handled. Even though it included cutting-edge innovations in materials and other design elements, Porsche completed the entire project without a hitch. We’re very glad to work with Porsche Design and to again see their stunning design contributions added to our coaches.”

ABOUT NEWELL COACH
Newell Coach Corporation is the leading designer and manufacturer of custom luxury motorcoaches. Newell coaches feature state-of-the-art design and top-quality materials, custom furnishings and appliances, and full-time customer service and support. Based in Miami, Oklahoma, Newell has been manufacturing custom coaches since 1967. For more information, visit http://www.NewellCoach.com, email: sales(at)newellcoach(dot)com, or call toll-free:1-888-363-9355.

Newell Coach and Tom Johnson Camping Center Partner to Expand Luxury Motorcoach Sales and Service

Newell Coach Corporation and Tom Johnson Camping Center are partnering to provide expanded sales and service to their respective luxury motorcoach customers, including those in the Eastern U.S. and those in the motorsports racing community.

The Newell Motorcoach

The Newell Motorcoach: Take the Good Life with You

 Miami, OK (PRWEB) February 22, 2012

Newell Coach Corporation and Tom Johnson Camping Center have joined forces to provide expanded motorcoach sales and service to their respective customers. The partnership allows Tom Johnson Camping Center to assist their customers in the purchase of new and used Newell motorcoaches, and to also provide warranty and other services to Newell motorhome owners. This will benefit both companies’ customers, including a significant number who are members of the motorsports racing community.

“A number of our customers are interested in the type of large, ultra-luxury, innovative motorhome Newell manufactures,” said Tom Johnson Camping Center president, Tom Johnson. “After carefully evaluating Newell’s product and their history of integrity in their relationships with customers and business partners, we concluded that our two organizations were especially well suited to working together.”

“The Tom Johnson organization’s commitment to customer satisfaction will be a valuable asset to existing and prospective Newell coach owners, especially those in the Eastern U.S, and those near Marion and Charlotte, North Carolina, where the two Tom Johnson Camping Centers are located,” said Newell Coach president, Karl Blade. “The partnership will also offer Newell’s autoracing customers expanded levels of service.”

ABOUT TOM JOHNSON CAMPING CENTER
Founded in 1967, Tom Johnson Camping Center is located in Concord, and Marion, North Carolina. The inaugural recipient of the “Dave Altman Number-One RV Dealer” award, Tom Johnson Camping Center is one of the top-ten recreational vehicle dealerships in the nation. With expertise in sales, service, parts and rentals, Tom Johnson Camping Center offers a comprehensive selection of motorhomes, fifth wheels, travel trailers and fold downs, as well as camping and rally space. For more information, visit Tom Johnson Camping Center, connect at facebook.com/tomjohnsoncamping, or contact Mark Eisenhart at 888-455-1440 or meisenhart(at)tomjohnsoncamping(dot)com.

ABOUT NEWELL COACH
Newell Coach Corporation is the leading designer and manufacturer of custom luxury motorcoaches. Newell coaches feature state-of-the-art design and top- quality materials, custom furnishings and appliances, and full-time customer service and support. Based in Miami, Oklahoma, Newell has been manufacturing custom coaches since 1967. For more information, visit Newell Coach Corporation, email: sales(at)newellcoach(dot)com, or call toll-free:1-888-363-9355.

Newell Coach Adds Legendary Airstream to Its RV Offerings

Newell Coach and Airstream jointly announced that Newell is now an official Airstream Class B touring motorcoach dealer for the South-Central U.S. Thus, Newell is now able to offer the Airstream Interstate 3500 Touring Coach to motorcoach customers throughout the region and to Newell customers who want to use the Airstream as an adjunct to their existing Newell coach.

Exterior view of Airstream Interstate Class B Touring Coach

Airstream Interstate Class B Touring Coach

“The Airstream is a great choice for our customers. It reflects the luxury, quality and innovation they’ve come to expect in a motorcoach.”

Miami, Oklahoma (PRWEB) September 20, 2011

Two iconic American RV brands–Newell Coach and Airstream–have joined forces. The two companies jointly announced that Newell is now an authorized dealer of the Airstream Interstate 3500 Class B touring motorcoach for customers in the South-Central U.S. Newell is also offering the coach to Newell customers who want to use the Airstream as an adjunct to their existing Newell or to downsize to a smaller motorcoach.

“Airstream is excited to join forces with Newell,” said Larry Huttle, chairman of Airstream. “The two brands both represent unique and successful chapters in the rich history of American recreational vehicles.”

WHY AIRSTREAM?
“For some time, our customers have been asking for advice and help buying a Class B RV that they could use as a tow vehicle or as an alternative to their larger Newell motorcoach,” said Newell Coach president, Karl Blade. “There are many brands to choose from, but our customers repeatedly mention Airstream as their preference. Thanks to our new association with Airstream, we can respond directly to those customers’ requests.”

MERCEDES-BENZ COMFORT AND PERFORMANCE
The Airstream Interstate 3500 provides the quality, comfort and performance of a Mercedes-Benz platform in a Class B touring vehicle. It is powered by a 3.0-liter Mercedes-Benz V6 diesel engine and produces 188 horsepower and 325 lb.-ft. of torque. Even though it gets 30-percent better fuel economy than other comparable gasoline engines, it is able to tow 6,900 pounds.

MORE FLEXIBILITY
“The Interstate gives Newell owners more flexibility,” said Blade. “For example, a Newell with an Interstate in tow can be driven to a convenient location outside a national or state park. The Interstate can then be driven into the park, providing convenient overnight facilities for a day-or-two stay within the park. In addition, some long-time Newell owners would like to downsize to a coach that is compact but still offers some of the comfort and convenience they’re used to,” Blade continued. “The Airstream is a great choice for our customers. It reflects the luxury, quality and innovation they’ve come to expect in a motorcoach.”

FOR MORE INFORMATION, email Ian Drake at iand(at)newellcoach(dot)com, or call Newell toll-free:1-888-363 9355.

American Auto Assurance Talks Up the Wonderful Newell Coach

Newell Coach

Today’s Friday Auto Fun Fact focuses in on the one brand of luxury RVs that many pro race drivers consider top of the line. As a matter of fact, Newell Coach’s customers have won 27 Indy 500s collectively. These famous racers and other celebs spend $50 million annually at the Newell Coach factory in Miami, OK.

Let’s take a look at these custom coaches that attract the fast and famous.

The cheapest model sells for $1.4 million. The average sale price is $1.6 million.

Newell only produces 24 coaches annually (20 for customers and 4 as demonstrators).

It takes six months to manufacture one Newell coach by 165 workers. Newell has built a total of 1341 coaches in their 44 year history, all custom made, no two are identical.

Each coach stretches 45 feet long with every 12 inches costing the equivalent of a Nissan 370Z. The roof is made from a single, seamless span of aluminum sheet. The flanks are as well.

Custom paint is applied to each coach. It starts with a base of 20 gallons of standard-equipment paint applied in 12 coats. From there, customers can request their own designs. Some favorites include blending from white to silver to gray to black, and paint which flickers from gold to blue to green depending on the ambient light. And those who want striping get them applied by hand.

Customers can specify as many or as few windows as they want. Many race car drivers prefer to forego the bedroom windows for privacy. Don’t want the fans sneaking a peak.

Other custom features include flooring as nice as anything in high-end housing … from natural, hardwood floors to marble tile. And if the flooring wasn’t special enough, many customers request a huge storage compartment under the floor where they can stash their foldaway golf cart.

We mentioned famous racers are loyal customers. Here’s some surnames you may recognize: Andretti, Unser (three of them), Earnhardt (two of them), Penske, Waltrip (two of them), Kenseth, Johnson, Rutherford, Rahal, Ganassi, Speed, Spencer, Montoya, Villeneuve, Button, Barrichello, Scheckter, Franchitti, and Tracy.

While you may not be able to afford one of these million dollar RVs, it’s still interesting to see what is possible on wheels.

American Auto Assurance